Overview
What is Bazaarvoice?
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content can increase…
TrustRadius Insights
The voice of the market, loud and clear
fastest way to be credible.
Review Consolidator and Time-Saver, the Bazaarvoice Platform
Reliable Ratings & Reviews Platform!
Easy to use and functional tool
Excellent customer experience!
A value for its price!
Bazaarvoice Platform Review
Bazaarvoice Platform: Review Aggregator and Time Saver
Great platform to boost conversion and very attentive support!
We know that having …
A must-have tool for a successful business
Bazaarvoice Conversations helps you understand and see what customers need to know
Bazaarvoice Conversations is a Great Choice for Reviews and Q&A
Great for Beginners
Reviewer Pros & Cons
Pricing
What is Bazaarvoice?
The Bazaarvoice platform provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Bazaarvoice Ad - Voice Demo
Product Details
- About
- Integrations
- Tech Details
What is Bazaarvoice?
Within the platform, the vendor provides seven core modules:
- Ratings & Reviews
- Questions & Answers
- Sampling
- Connections
- Curations
- Insights
- Brand Edge
Bazaarvoice Features
- Supported: Ratings and Reviews - Gather and publish opinions about your product or service. You can send customers post-interaction email messages so they can easily access your review submission page. In addition, you can solicit and publish reviews about your company via Google seller ratings. Use BVSEO to boost your rating pages' presence on search engines. Analyze your transaction and conversion data with the ROI beacon.
- Supported: Questions and Answers - Help your potential customers make buying decisions by responding to and publishing inquiries about the products you offer. You can also use crowdsourced answers to manage responses about basic information.
- Supported: Seller Ratings - Gather and publish opinions about your service that are in turn displayed on your Google AdWords ads to increase click-through rates and drive more qualified traffic from paid search.
- Supported: Moderation
- Supported: Fraud detection and Protection
- Supported: ROI Measurement
Bazaarvoice Video
Watch Conversations overview
Bazaarvoice Integrations
Bazaarvoice Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Languages | Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English (Aus), Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, UK English, Ukrainian, US English, Vietnamese |
Comparisons
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Reviews and Ratings
(75)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Bazaarvoice is a versatile software that serves various use cases across different teams and departments within businesses. Customers utilize the platform to provide feedback through ratings and reviews, influencing purchasing decisions for potential buyers. By responding to reviews and questions, businesses can educate consumers and address any product-related issues or concerns. This not only helps to build trust among potential customers but also provides valuable insights for product development teams, web teams, and customer experience teams to improve offerings and enhance the website experience.
The software also simplifies the management of multiple accounts by allowing businesses to access and group customer feedback and concerns in one place. It aids in increasing conversion rates by showcasing user-generated content that helps customers understand product size and fit. Digital marketing and sales teams can actively engage with customers, understand their requirements, and improve overall brand perception and products. Additionally, Bazaarvoice provides comprehensive reports on product ratings and reviews, which can be used for regular reporting as well as addressing any product safety concerns. Overall, Bazaarvoice serves as a central hub for monitoring customer engagement, gaining deeper insights into customer satisfaction, and ensuring the best possible customer service experience.
Reporting Capabilities: Users have consistently praised Bazaarvoice's reporting capabilities, with several reviewers stating that they found the reporting system to be comprehensive and user-friendly. They appreciate the wide range of pre-built dashboards and alerts available, which allow them to easily access any piece of data they need at any time.
Customizable Review Forms: Many users have highlighted the flexibility that Bazaarvoice offers in customizing the product review form. They find it easy to tailor the form to the specific type of product being reviewed, enhancing the overall user experience. This feature allows users to gather relevant information and provide a personalized experience for their customers.
Post-Interaction Email: Bazaarvoice's post-interaction email feature has been highly appreciated by users. These emails effectively encourage customers to leave reviews, driving them back to the site and generating valuable user-generated content. The marketing team also benefits from using these reviews for social posts and email blasts, further demonstrating the value of this feature.
Extra Questions and Ratings: Some users have found that the Bazaarvoice implementation includes too many extra questions and ratings, leading to an overwhelming review process.
Lack of A/B Testing: Customers have expressed frustration with the lack of A/B testing in Bazaarvoice, making it difficult for them to optimize the implementation and find a balance between asking for more information and overwhelming reviewers.
Limited Customization Options: Users have requested more flexibility in customizing the product review invitation email and choosing which system emails are turned on or off.
Based on user reviews, users recommend the following for BazaarVoice:
- Test drive all competitors to get a true sense of their robustness.
- Have an internal process in place for managing product information.
- Conduct thorough research and negotiate terms before purchasing.
- Appreciate the support provided by BV and find their platform user-friendly.
- Use user-generated content (UGC) for social calendar planning and connecting with end-users.
- Explore all options available and ensure that the product feed is up to date.
- Challenge the BV team to be a strategic partner.
- Consider PowerReviews as an alternative.
- Improve customer service.
For Curalate, users recommend:
- Utilize Curalate to meet trending social media needs.
- Appreciate their exceptional customer support.
And for Influenster, users suggest:
- Use Influenster for micro-influencer engagement.
- Regular catch-ups with the account manager optimize review coverage and quality.
- Incorporate reviews into marketing campaigns to boost conversions.
Attribute Ratings
Reviews
(1-13 of 13)- Compiles feedback from various stores.
- Offers producers the chance to weigh in on consumer reviews.
- Provides a variety of report choices for tallied reviews and ratings.
- It's not possible to think beyond the box and find a remedy.
- The responsibility for implementation cannot rest on one person's shoulders.
- It's a lot of work to put it all together.
Reliable Ratings & Reviews Platform!
- Good out of the box product review widget design.
- Good customer service and account support.
- Syncing product reviews to other retailers.
- Products come at a premium price.
- Mismatched product SKUs between brands and retailers are not automatically identified which leads to some manual maintenance.
- Some long lead times on sampling programs.
A value for its price!
- Simple User Interface
- Great tech support team
- Easy to use features
- Sometimes it becomes difficult to swap between different use cases
- Sometimes the User experience can be lacking so can work on improving that
- Some sections are outdated eg the portal and workbench
Bazaarvoice Platform Review
- Review moderation
- Good user-friendly platform
- Have good relations with partners
- Implementation is very demanding.
- There are no out of the box solutions.
- Implementation is not a one person job.
- Aggregates retail reviews
- Allows manufacturers the opportunity to respond to reviews
- Offers reporting options for ratings and reviews
- Allows manufacturers to respond to customer questions on retail sites
- The format of the connections portal could be updated.
- Fewer system outages that cause reviews to not be shown
- Better tracking of active and inactive products on retail sites
Great platform to boost conversion and very attentive support!
We know that having reviews on products helps to increase conversion on a website and Bazaarvoice aids this process for us in making the start-to-end journey simple and quick for a customer to navigate.
In terms of curations it helps to showcase our products on everyday people who buy and enjoy our products which offers a relatable aspect to the site. Buying online, especially lingerie can be tricky to understand size and fit from a product image so having user content as an extra helps our customers understand what the products look like on different body shapes therefore increasing probability to purchase.
- They make writing and submitting reviews so simple for the customer and are always improving the process in line with customers' behaviours i.e. inmail submission for phone users as the biggest device type.
- Give detailed insights into your reviews and ratings with reports that can be auto generated and sent to relevant teams to highlight issues with products/common themes. This is useful as it eradicates the process of having to manually pull a report weekly which saves us time.
- Insights from curations too, you can see how many interactions and impressions each post has to determine popularity which has helped us gauge more what the customer wants to see from us in terms of content.
- The improvements made to the current platform are great however I feel there could be more frequent releases to update certain aspects of the platform that feel a little neglected. For example the process of uploading a photo to the site via curations is quite clunky for a customer and not able to be adjusted to be in line with the rest of the website. It would be great if this was more dynamic.
A must-have tool for a successful business
- Authenticity - They vet each and every piece of content that comes in and check it for fraud, spam, and other things to make sure your site is only populated with authentic content.
- Support - BV provides top-notch support that is responsive, knowledgeable, and extremely helpful in ways we never thought possible from a partner. They constantly improve their platform and the reporting available as well.
- Functionality - The platform is easy to use and very intuitive. The features it has and the capabilities it provides is unmatched by previous providers we've used.
- Some of the reporting features are clunky and confusing, but they just updated that!
- I wish Reviews and Q&A information could be exported at the same time and that CGC for both could be displayed in one view.
- The fact that email addresses cannot be searched is frustrating.
- Bazaarvoice Conversations easily integrates post purchase emails hosted by Bazaarvoice
- The config hub makes it really easy to set up quickly for the non technical team without a need of the developer team
- It allows non-technical staff to convert the design to copy within the application user interface
- Streamlined reporting across Bazaar Voice applications is not available and that requires manual efforts to integrate and understand data from diff applications
- Flexibility and more options would be great for various layouts that is not available at this time
- It does not allow including reviews from other platforms and that is missing
Social Media Curation Made Easy
- Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
- Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
- Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
- Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
- It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
- Occasionally it can take much longer than expected to hear back from the support team.
If your social media following is a little smaller, you could probably manage content curation on your own or with a smaller or free tool.
A great tool for Review Generation & Syndication.
- Review Generation: Great modules (especially the latest Conversation updates) for each review collection. Additionally Bazaarvoice has technology that can automatically follow-up with consumers (pixel collection) to request reviews.
- Review Syndication: Bazaarvoice syndicates out to almost all of the prominent retailers in the US landscape.
- Innovation: The Bazaarvoice team continues to innovate and enhance against their current platform offering. Each year lots of new modules are available that continue to develop or review efforts.
- Lack of Global: The tool does not expand to a lot of retailers outside the US. I know they are building this out more all of the time, but can be a bit frustrating.
- Expensive to Customize: The out-of-the-box solution is great, but if you decide to customize more heavily, it can lead to high costs. Bazaarvoice requires teams hand over creative files and they develop it on their end, which is not always ideal.
- Tough to Input your own Reviews: Bazaarvoice has policies about what meets "their criteria" for review generation. If you collect reviews outside of Bazaarvoice and want to upload (eg. an event), if it did not go through their platform you usually can not submit.
Social Strategy Selection - more than just stars.
- It is an excellent enterprise software solution for any business looking to do more with reviews and UGC than just an onsite widget.
- Reporting and analytics is best in class. Built more for the end business user than the complicated analysts tools that are more common.
- Open API - very easy to integrate in marketing and technology development.
- Innovation - especially in data and flexibility. Although top of the list for me in reporting/analytics, this will not always be the case.
- Flexibility - some of the newer product improvements are more structured.
- Internationalisation - although coverage is strong in many areas, Bazaarvoice could do with stronger adaptability to the different international markets.
- Excellent reporting with a good array of pre built dashboards and alerts plus the ability to pull out any piece of data you need at any time.
- Enables us to very easily customise the product review form and tailor it to the type of product being reviewed.
- Pre built rating types and social sharing functions that are available for the product review form work particularly well for apparel eg: 'upload a photo of yourself wearing the garment direct from Facebook' and a sliding bar for 'how you rate this garment on fit'.
- When we introduced Bazaarvoice and replaced our core platform product review function we saw the number of reviews reduce quite drastically. This is because our old review form was very short and simple to use, whereas in our Bazaarvoice implementation we introduced a lot of extra questions and ratings for the reviewer to complete. This caused some users to abandon the process. We have learnt there is a fine line between asking more questions to get richer content for those in the buying process and asking too many questions so that reviewers are put off. To that end, the Bazaarvoice product would benefit from inbuilt A|B testing to help clients optimise the implementation.
- More flexibility to customise the product review invitation email when using the Conversations product, and the ability to choose which system emails are turned on and which are turned off. Currently it's all or nothing, with the exception of the review invitation email, so we have opted to turn system emails off rather than have our customers bombarded with emails about their product review.
Bazaarvoice - R&R, Q&A, Curation, Reporting
The departments using BV are Consumer Services, Direct-to-Consumer, Analysts, website developers and Business-to-Business units.
- Bazaarvoice is the GO TO company for collecting onsite ratings and reviews.
- Bazaarvoice Curations is new and is making a great impact on conversion! (acquired with Feed Magnet). Having BV handle the moderation based on our business rules allows personnel savings.
- Bringing Curation into the singular Bazaarvoice dashboard instead of a separate link will be beneficial. Right now there are two separate links. Currently you use two different dashboards to access each feature.
- I would also like the Training and Issues portal (Spark) to be part of the Bazaarvoice dashboard and not a separate link/email/password.
Ask about future endeavors and how to get the most our of syndication.